Wuppertal/Perth, November 7, 2024. – Following the company’s “Strategy 2025”, the Vorwerk Group has announced its investment in The Mix, the world’s largest independent Thermomix® distributor, with plans to integrate its operations in Australia and New Zealand into the Vorwerk Group.
For over two decades, The Mix has successfully served the Australian and New Zealand markets, establishing a strong business presence and significant future growth potential. This acquisition aligns with Vorwerk’s global growth strategy, which focuses on investing in high-potential regions such as the Asia Pacific.
With a well-established customer base and a network of over 2,000 consultants, The Mix offers a robust platform to support Vorwerk’s expansion in the region. “I first discovered Thermomix® on a family trip back to Poland in 2001, and I’m so proud that we were able to bring the product to Australia and New Zealand, changing the lives of over 700,000 people,” said Grace Mazur, Managing Director of The Mix. Dr. Thomas Stoffmehl, Speaker of the Executive Board at Vorwerk Group, acknowledged the exceptional contributions of Grace and Bianca Mazur and the entire team at The Mix: “Their work has been absolutely outstanding over the past 23 years.
Vorwerk ensures continuity and enhanced support
Although Grace had long-term plans for the business and had not intended to sell, both companies are now committed to leveraging Vorwerk’s global resources and expertise to ensure a seamless transition for employees, consultants, and customers, who have always been central to the company’s mission.
“Direct sales is in our hearts, and consultants are always at the core of what we do,” said Stoffmehl, emphasizing the shared values between Vorwerk and The Mix that became clear throughout their discussions. “We look forward to integrating The Mix team and are committed to supporting the Australian and New Zealand sales organization throughout this process.”
Vorwerk will provide ongoing support to ensure smooth operations during and after the acquisition, enhancing local activities while seamlessly integrating The Mix into its international network. The acquisition ensures continuity for both customers and consultants, with no immediate changes to services or operations. Vorwerk will integrate The Mix into its global network while enhancing local support, laying a strong foundation for future growth.
ABOUT VORWERK
Vorwerk is the number one direct sales company in Europe and the world-leading direct seller of highquality household appliances. Founded in Wuppertal, Germany, in 1883, today Vorwerk is an international family enterprise. Its core business is the production and sale of superior household products (Thermomix® ecosystem with Cookidoo® recipe platform, Kobold cleaning systems). Vorwerk always seeks direct contact with its customers and achieves this primarily through its advisors, who are at the center of the company’s sales activities and serve as a central point of contact for the customer. The Vorwerk family also includes the akf group. Vorwerk generates consolidated sales of EUR 3.2 billion (2023) and operates in more than 61 countries.
ABOUT THE MIX AUSTRALIA
When Grace Mazur started The Mix in Australia in 2001, she did so with the unwavering belief that she was sharing something truly incredible – in both the appliance and the business opportunity. Her passion was so genuine and so heartfelt, it was infectious. It’s that contagious energy, shared by our field, staff and customers, that has fuelled the business to become the number 1 ranked direct selling company in Australia by revenue.